cannibalization

cannibalization
cannibalization can‧ni‧bal‧i‧za‧tion [ˌkænbəlaɪˈzeɪʆn ǁ -bələ-] also cannibalisation noun [uncountable]
MARKETING when one of a company's new products or activities takes sales away from an older one:

• When the retailer started a mail-order operation there was a danger of cannibalisation, with existing customers choosing to shop at home rather than creating any new business.

* * *

cannibalize UK US (UK ALSO cannibalise) /ˈkænɪbəlaɪz/ verb [T]
► MARKETING, COMMERCE to cause a reduction in the sales of an existing product or service by starting to sell a new product or service: »

They hope to sell 5 million of their new game machines, but those sales will cannibalize the sales of their last product.

► PRODUCTION to take parts from a machine or vehicle to make or repair another machine or vehicle: »

Trucks have been cannibalized to keep others running.

cannibalization (UK also cannibalisation) noun [U]
► »

All newspapers today suffer from cannibalization, whereby sales of physical copies are undermined by their own online versions.


Financial and business terms. 2012.

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Look at other dictionaries:

  • cannibalization — by 1907, noun of action from CANNIBALIZE (Cf. cannibalize) …   Etymology dictionary

  • cannibalization — (Amer.) n. act of removing parts from (an object, machine, etc.) to be used in another; loss of sales of an existing product to a new product offered in the product line (also cannibalisation) …   English contemporary dictionary

  • Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to …   Wikipedia

  • cannibalization — cannibalize (also cannibalise) ► VERB 1) use (a machine) as a source of spare parts for another, similar machine. 2) (of an animal) eat (an animal of its own kind). DERIVATIVES cannibalization noun …   English terms dictionary

  • cannibalization — noun see cannibalize …   New Collegiate Dictionary

  • cannibalization — See cannibalize. * * * …   Universalium

  • cannibalization — noun The act of cannibalizing. See Also: cannibalize …   Wiktionary

  • cannibalization — A market situation in which increased sales of one brand results in decreased sales of another brand within the same product line, usually because there is little differentiation between them. For instance, two drinks marketed by the same… …   Big dictionary of business and management

  • cannibalization — can·ni·bal·i·za·tion …   English syllables

  • cannibalization — ˌkanəbələ̇ˈzāshən, ˌlīˈz noun ( s) : the action of cannibalizing an operating unit or enterprise …   Useful english dictionary

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